Privacy Policy

Last updated: January 22, 2026

Introduction

WellPlated is owned and operated by WELL PLATED INC.

Well Plated, Inc. (“WellPlated,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the “Service”).

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Personal Information

We may collect the following types of personal information:

  • Account Information: Name, email address, and password when you create an account
  • Phone Number: If you opt-in to SMS meal logging, we collect and verify your mobile phone number
  • Profile Information: Optional information you provide such as dietary preferences or health goals

Health and Nutrition Information

To provide our meal logging and nutrition tracking services, we collect:

  • Photos of meals you submit
  • Descriptions of food and meals
  • Nutritional information and meal logs
  • Notes and reflections about your eating habits

Communications

If you use our SMS meal logging feature, we collect the content of text messages and images you send to our service number for the purpose of logging your meals.

Usage Information

We automatically collect certain information about your device and use of the Service, including device type, operating system, and app usage patterns.

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Service
  • Process and log your meals based on photos and descriptions
  • Send SMS messages related to meal logging (if you opt-in)
  • Communicate with you about your account and the Service
  • Analyze usage patterns to improve user experience
  • Protect against unauthorized access and ensure security
  • Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who assist us in operating the Service:

  • Twilio: Processes SMS messages for our text-based meal logging feature
  • OpenAI: Provides AI-powered meal analysis and nutritional information
  • Supabase: Provides secure database and authentication services
  • Vercel: Hosts our web services

These providers are contractually obligated to protect your information and may only use it to provide services to us.

Healthcare Providers

If you are connected with a healthcare provider or caregiver through WellPlated, your meal logs and related information may be shared with them to support your care. You control these connections through your account settings.

Legal Requirements

We may disclose your information if required by law, legal process, or government request, or to protect the rights, property, or safety of WellPlated, our users, or others.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security assessments
  • Limited employee access to personal data

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your information for as long as your account is active or as needed to provide you with the Service. You may request deletion of your account and associated data at any time. Some information may be retained as required by law or for legitimate business purposes.

Your Rights and Choices

You have the following rights regarding your information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your account and personal data
  • Opt-out of SMS: Reply STOP to any SMS message or disable SMS meal logging in your settings
  • Withdraw Consent: Withdraw consent for data processing where applicable

To exercise these rights, contact us at privacy@wellplated.health.

SMS Messaging

If you opt-in to SMS meal logging, please note:

  • Message frequency varies based on your usage
  • Message and data rates may apply
  • Reply STOP to unsubscribe at any time
  • Reply HELP for assistance

For more information about our SMS consent process, see our SMS Consent page.

Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Well Plated, Inc.
Email: privacy@wellplated.health